Comment

The Wildfang Club

"Wildfang is an attitude, a vibe, a spirit. It's that magic of our childhood we carry with us. It makes us stand out and it binds us together. Sometimes it's obvious, sometimes we have to look twice. But one thing is for sure: it never leaves us. Inside all of us is a Wildfang."


This Fall, Wildfang presents a collection based around the ‘Wildfang Club’ - their own secret society.  For the first time the brand present the club’s crest, featuring across embroidered sweatshirts, tees and tank.  The crest encapsulates the Wildfang logo as well as the brand’s wolf mascot in a modern emblem with classic appeal.  Embodying the covert nature of a secret member’s club the collection also features maritimesailing flags, which only to the trained eye, spell out WILD. Rounding out the collection are limited edition women’s button ups in partnership with PDL, as well as the brand’s exclusive TOMBOY tees and tanks.
“Inside all of us is a Wildfang. We are punks and preps, mavens and mavericks. But Wildfang is at our core” says Wildfang’s Creative Director Taralyn Thuot, “It bonds us together in a shared spirit and attitude. For the launch of our fall collection, we wanted to show the breadth and diversity of the Wildfang club.”
To launch the collection Wildfang present a campaign inspired by the grungy Marc Jacobs campaigns of the 90s and the vivacious creatures in Where the Wild Things Are. Dropping into the lives of a tribe of Wildfangs roaming the forest and making it their playground, the campaign features 16 natives of Portland from models to tastemakers and designers shot on location on Sauvie Island.

We recently placed the new collection from Wildfang as a Buzzfeed post 'Wildfang is What All Your Cool Tomboy Friends will be Wearing'. Find more from Wildfang on Apparently Magazine and Creem who also featured the Fall lookbook.
For all Wildfang press enquiries, please contact : press@coffinoncake.com

Comment

Comment

Urban Active

We featured Saucony Originals in the Men's Health,  new season fashion special, Urban Active. Saucony is placed on GB gymnast Damien Walters in an article on his career and fitness, alongside Nike, New Era and Original Penguin as well as styled in fashion editorial 'Urban Hustlers' next to Nike, Burberry Prorsum and Lagerfeld.
Meanwhile in tech news we placed VIVOBAREFOOT in Stuff magazine. The 'Trail Freak' features in the 'Hot Stuff' product round-up, as 'Flexisneaks'. 

'Biological advantages not withstanding, these Trail Freaks have lots going for them. They're ludicrously light for one thing and squash up small to make them a useful travel buddy.'

For all Saucony Originals and VIVOBAREFOOT press enquiries, please contact : press@coffinoncake.com

Comment

Comment

Super Normal Super Models

The September issue of W Magazine features Alpinestars alongside Kate Moss in their stunning, supermodels fashion editorial. Shot by Mert Alas and Marcus Piggott and styled by Edward Enninful, the Alpinestars flannel shirt is placed with AG jeans, Prada and Isabel Marant.
For all Alpinestars press enquiries, please contact : press@coffinoncake.com

Comment

Comment

Street Girl

We placed CAT Footwear in the September issue of InStyle magazine. The feature 'Love Those Boots' places CAT alongside Volcom, Grenson, and Jimmy Choo as 'The Stomping Boot, put together by Fashion Assistant, Lulu Wentworth.
Meanwhile in the latest issue of Company magazine, we placed our brands Wildfang, Quay Australia and Quiksilver on fashion blogger Shope Delano in the High-Street Edit, Street Girl feature, alongside brands such as Nixon, American Apparel, The Fifth Label and Urban Outfitters.

For all Wildfang, CAT Footwear Quay Australia and Quiksilver press enquiries, please contact : press@coffinoncake.com

Comment

Comment

The Science of Looking Cool

We placed Saucony Originals in the latest Autumn/Winter 14 issue of FHM Collections, the Menswear round up after LCM. Saucony features in the Fashion editorial 'The Science of Looking Cool' styled by Carlotta Constant alongside brands such as Obey, Penguin and ASOS as well as the '10 must-haves for Autumn/Winter' featuring the Grid 5000 alongside Whistles and River Island. 
The current issue of FHM magazine features more of our brands including, Alpinestars and Converse in their feature '4 Leather looks you need in your life'. The piece highlights the Alpine stars 'Moto Jacket' and jumper and creates a look inspired by Pharrell Williams including Quay Australia sunglasses and a Converse cap.
For all Saucony Originals, Alpinestars, Converse and Quay Australia enquiries, please contact: press@coffinoncake.com

Comment

Comment

Wild at Heart

We placed Wildfang in Fashion trade title, Sportswear International, where CEO and co-founder Emma McIlroy defines the concept and brand ethos.

“We don’t see Wildfang as a retailer, it’s rather a way of life and a tomboy community.”

The interview comes after a feature on Unisex Fashion for women focusing on the increasing influence of menswear on womenswear.

 “Tomboy style has been around for a long time and it will always exist. Generations of women have adopted it, from Marlene Dietrich to Diane Keaton through to current personalities such as Ellen Page and Kristen Stewart. Judging by the reaction of our customers, the Wildfang concept hasn’t come a day too early.

For all Wildfang press enquiries, please contact : press@coffinoncake.com

Comment

Comment

Tahiti Pro

Surfdome & Billabong invite you to an evening of surf, DJs, beers, pro athletes and more!

Thursday 21st August, 2014

Following this week’s epic live screenings of the Billabong Pro Tahiti 2014 at the Surfdome Pop-up store, Billabong &Surfdome open their doors once again to London’s landlocked surfers.

The Billabong Surf Party kicks off at 7pm at Nincomsoup in Old Street Underground Station, opposite the Surfdome pop-up shop.  Global surf legend and Billabong XXL winner Benjamin “Sancho” Sanchis will be there to hang out and kick off a screening off his series “Where is Sancho”, whilst DJ legend Neil Nevarra and friends will keep the party bouncing ’til late

In addition to this, RVCA are supporting, taking over the Surfdome Pop-up space throughout the day and into the evening offering FREE barber cuts to the general (unkempt) public, alongside the limited edition showcase of the Liberty x RVCA shirt collection and live window art by RVCA advocate Margaux Arramon-Tucoo.


For all Surfdome press enquiries, please contact: press@coffinoncake.com

Comment

Comment

Get on Board

In this months Glamour we placed Quay Australia's metallic Zig shades, alongside designer labels, Dries Van Noten and House of Holland in their 'Autumn 2014 from A-Z' shopping feature by Lucy Walker.
Look magazine, also placed the brand in the most recent issues. Featured in the fantastic 'Get On Board' fashion editorial styled by Chloe Wood, the lilac Dixi's are placed alongside pastels and neoprene from Neon Wetsuits, ASOS and Nixon.

Meanwhile in this week's issue, the Harlm shades feature in the 'Bank Holiday Style Masterclass', with a round up of high-street looks styled by Sarah Barlow.
For all Quay Australia enquiries, please contact : press@coffinoncake.com

Comment

Comment

D for Drapers

The latest issue from Fashion trade magazine, Drapers features a selection of Coffin brands including, Saucony Originals, Happy Plugs, Quay Australia and CAT Footwear. The Footwear & Accessories special highlights the latest trends and styles from all the brands, with AW14 releases from CAT Footwear including the Ridge Walala from print and textile designer, Camille Walala to colour pop accessories from Happy Plugs and Quay Australia.
For all CAT Footwear, Saucony Originals, Happy plugs and Quay Australia press enquiries, please contact : press@coffinoncake.com

Comment

Comment

DIY King

Check out the latest issue of FHM magazine where we placed a selection of Coffin on Cake brands including CAT footwear, Saucony Originals, Quiksilver and Happy plugs. The iconic CAT Colorado boot features in their DIY 'work-wear' round up, alongside Dickies, meanwhile Quiksilver's AW14 five panel sit's alongside Penfield, New Era, Vans and Farah for picking the perfect summer hat. The September issues also styles Saucony Originals into their Streetwear editorial with 'British brands you need to own' and features Happy Plugs in their styling tips piece.
For all CAT, Saucony, Quiksilver and Happy Plugs press enquiries please contact : press@coffinoncake.com

Comment

Comment

Case Closed

Some of our favourite Happy Plugs hits from last week included Sunday Times Style magazine featuring the gold earphones in their holiday packing list round up, as a key accessory for any Fashion girls suitcase.

Meanwhile Health and Fitness style the Happy Plugs phone case and ear bud headphones in to their women's lifestyle editorial alongside brands such as Adidas by Stella McCartney, Reebok and American Apparel and FHM places the red headphones in their 5 ways you can wear bright colours feature.
For all Happy Plugs press enquiries, please contact us at : press@coffinoncake.com

Comment

Comment

Smart Turnout

Leading fashion trade title, MWB, featured Quay Australia in their 'Smart Turnout' fashion editorial by Chris Harvey and Victoria Jackson. With key SS15 products to buy for 'taking a tailored approach to the new season', Quay sits alongside brands such as Ben Sherman, Atelier and Chapman.
We also placed Quay Australia in the latest issue of YOU magazine, styled alongside pastels and prints from Topshop and Whistles by Emily Dawes and Fabulous in their swimwear shoot and 'All Seasons' product page.
For all Quay Australia enquiries, please contact : press@coffinoncake.com

Comment

Comment

Street Girl

In the latest issue of Company magazine we placed Wildfang in the 'New Label Love' page as the 'One-stop shop for all things androgynous', alongside Free People, The Fifth label and Wåven. Our brands also featured in the 'Street Girl' piece with our very own Maria Pizzeria. Styled with pastel tones, the piece features Converse's pink cap, CAT Footwear sandals and JuJu jellies styled up with sporty casuals.

As part of our global social media management for JuJu Footwear we also launched a new social campaign on Instagram with the hashtag #myjujujellies, inviting jelly fans to create their own outfit grids with their favourite pair of JuJus.
@mariapizzeria @shaughnessy

For all press enquiries for the brands mentioned, please contact : press@coffinoncake.com

Comment

Comment

Smart Soles

 Here's a selection of our latest coverage from VIVOBAREFOOT including, Vivo on the cover of Men's Fitness and the amphibious 'Ultra Pure' recommended for making any water experience more comfortable, with 'no more hobbling over stones'.

Meanwhile Health & Fitness, discuss the benefits of less-cushioned shoes and the science of VIVOBAREFOOT, featuring the Evo Pure in their '6 of the best'. Jamie Page, buying expert at Vivo says, 'A good running shoe lets your foot behave naturally while providing grip and protection. Extra cushioning or arch height is only likely to alter and interfere with your posture.'
More of our favourite features, with VIVOBAREFOOT, from this week included, the best off-road and trail shoes in Women's Running and Men's Running, running tips and advice from Vivo personal trainers in Runners, fitness style in Top Santé and the A/W14 range featured in the Great Outdoors.
For all VIVOBAREFOOT press enquiries, please contact : press@coffinoncake.com

Comment

Comment

Neutral Shades


We placed Quay Australia and JuJu footwear across the pages of French, children's style magazine, La Petite. Shot by Mark Shearwood and styled by Julie Vianey, the beautiful 'Neutral Shades' editorial covers 4 double page spreads featuring our Quay sunglasses and JuJu jelly shoes throughout as well as on the Summer 2014 cover.

Pick up the latest issue for other features including an interview with professional surfer and Roxy Model, Kelia Moniz wearing Roxy's current season, Pop-Surf collection.
For all Quay Australia and JuJu Footwear enquiries, please contact : press@coffinoncake.com

Comment

Comment

Bringing it Home

With trade show season in full swing, here's our highlights from the finest trade media. Drapers, Womenswear Special feature the Great British original jelly brand JuJu in their 'Made in Britain' manufacturing feature alongside Jigsaw, Jaeger and Mulberry.

'Andy Gadsden, brand manager of JuJu, maker of beach jelly shoes and children's wellington boots. Founded in Northampton in the 1980s, it has been manufacturing shoes in a factory in the town for more than 25 years. "Having our offices and factory within the same building encourages a tight-knit network and enables us to maintain our high level of quality across sampling and production,"Gadsden says. "Our UK customers also benefit from short lead times and our ability to offer in-season reorders."'

We also placed CAT footwear and Quay Australia in the Drapers, 'Casual Fashion' special alongside brands such as Champion, Kangol and Original Penguin.
Meanwhile, Womenswear Buyer features Wildfang in their 'Style File-The hottest brands not to miss this month'. "US brand and etailer Wildfang aims to tap into the underserved female consumer demand for menswear...'
For all CAT Footwear, Quay Australia and JuJu Footwear press enquiries, please contact : press@coffioncake.com

Comment

Comment

Get Your Swim on

In this month's issue of Cosmopolitan Body we placed Surfdome and Roxy across the swimwear pages, choosing Surfdome's Seafolly tankini as 'Best for tummy minimising' and their sporty Ripcurl two piece as 'Best for Athletic', alongside their Minkpink at Surfdome swimsuit and Roxy's pop surf bikini. Surfdome was also featured in their denim shorts round up, choosing shorts from Billabong and Volcom at Surfdome to sit alongside brands such as Urban Outfitters, Fat Face and Gap.
Meanwhile Company's Summer Fashion special styled Quay Australia sunglasses in their lifestyle shots and placed Roxys mix and match bikini alongside Wildfox, Topshop and Asos in their high street edit of summer style, compiled by Laura Martin and Debi Simpson.
For all Surfdome, Quay Australia and Roxy press enquiries, please contact : press@coffinoncake.com

Comment

Comment

TOMBOY

This week we placed Wildfang in the latest issue of Grazia magazine, featuring the Wildfang Tomboy tank in their round up of the latest trends. "It's about borrowing clothes from the boys head to toe...US brand Wildfang is leading the way with a manifesto that reads, 'We're a band of thieves here to liberate menswear one bow tie at a time.' "

Company also featured Wildfang in their 'What's On' feature for 'Tomboy Tailoring', "Tomboys we've found the brand for you. Straight out of Portland Oregon (voted most hipster city in the US), Wildfang..." meanwhile Business of Fashion put Wildfang in 'The Spotlight' summing up the brand's approach to the womenswear market - 
With Mission-Driven Approach, Wildfang Taps Niche
For all Wildfang Press Enquiries, please contact : press@coffinoncake.com

Comment

Comment

QUAY Australia

This week's highlights, as part of our our celebrity and influencer seeding program for Quay Australia, including Jessie J in 'Misty' and Jess Gynne in 'Zig'.
For all Quay Australia press enquiries, please contact : press@coffinoncake.com

Comment

Comment

Surf, Sea and Shoreditch

Following our successful launch event, we've placed the Surfdome Old Street Pop-up across Timeout, Sport, Metro, Evening Standard, Esquire Weekly and Shortlist. With a SUP press Call on London's Dockland's this morning, expect to see more from Europe's largest lifestyle store in the nationals this week.
For all Surfdome press enquiries, please contact : press@coffinoncake.com

Comment