Alongside a pack of pedigree Dalmatian puppies, British design talent Joseph Turvey showcased his AW13 collection as part of yesterday's Fashion East Autumn/Winter 2013 Menswear Installations.

This season Joseph explored the fictional character of Cruella de Vil through a collection comprising seven distinct looks.  Commenting on hisinspiration Joseph said, "The concept started with the Dalmatian but I soon began to explore the idea of owners looking like their pets, which progressed into to creating my very own Cruella de Vil “gang” through my illustrations, exploring new fabrications through knitwear, wools,jersey and print." 

After being handpicked to feature at Vauxhall Fashion Scout for his first season, and an incredibly successful second season at the British Fashion Council’s first London Collections: Men, Joseph Turvey has quickly become recognised as one of the most exciting emerging talents in British Menswear, renowned for his scene-stealing illustrations and beautiful prints, with his debut at Fashion East marking a new phase in the Joseph Turvey brand.  Speaking from Fashion East Joseph said, "The feedback from today's installation has been overwhelming, the progression in the collection from my first two seasons has been incredibly well received and of course, everyone adored the puppies!  The collection and installation stay 100% true to my fun nature and that of the brand, which is what I think people love about my garments -from the Dalmatian prints to the illustrative knitwear pieces and scarves.  I also want to say a special thank you to Fashion East who have been so supportive in realising my installation and putting on such a fantastic show."

Joseph has worked closely with a talented team to bring his AW13 collection together, and extends special thanks to digital print expert Sunny Verma, Sophie Hallette; world leading producers of the finest lace, Designer Yarns who sponsored Joseph with the yarns, Accessories Designer Hayley Troughton, Custom shoes by Hush Puppies and dog breeder Ruth Wilson and her beautiful family of golden Dalmatians.

For more information, sample requests and image call-ins, contact Heather Turnbull at Coffin on Cake PR, heather@coffinoncake.com.  To request tickets to Fashion East’s AW13 Menswear installations contact press@fashioneast.co.uk and for more information regarding Fashion East visit http://www.fashioneast.co.uk

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