Take a look inside the Coffin on Cake PR Boardroom (pictured) as we launch the Sartorial 7 with Topman, Shimla Jewellery and Threads TV.  Following the delivery of our individually handcrafted invites from the Coffin on Cake PR creative team, including a very special Shimla style choosen for each guests, read Topman's overview of our handpicked style collective and watch all the results online here with the full feature launching ahead of LCM next week.

"Imagine a style collective of 7 fashionable and influential gents, who posses individual sartorial flair and work, live and breathe for fashion, brought together to share their unique perspective on style.  This hip round table includes: personal stylist Alfie-Lee Marcus, radio presenter Jay London, fashion photographer Jonathan Daniel Pryce, fashion PR Mikey Dale, fashion blogger and stylist Nigel Ruwende, fashion PR and DJ Terry Donovan and  Topman Personal Shopping Assistant Manager Phil Green.
All were invited to the refined, wood paneled Coffin On Cake boardroom, and asked to discuss the new Shimla Men’s Bracelet. The Threads TV team captured the collective's responses to how they would incorporate the beaded accessory into their personal style, which we will be sharing with you over 7 teaser clips leading up to London Collections: Men next month where we'll present the full video."

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