99 Problems...

Following the recent launch of By Walski on the Redchurch Street, Time Out Magazine has featured the concept store in their 'Shopping and Style' DPS on the "masterminds" behind some of Shoreditch’s most ground-breaking new stores.

Entitled "99 Problems but the 'Ditch ain't one" Frank ByWalski's features alongside the creators of Shoreditch's "ambitious new stores" including House of Hackney and Celestine Eleven. Speaking on the Redchurch Street store's concept, ByWalski explains "We don't want to sell a brand if it doesn't have a story. Every brand here has a film which tells its tale (each brand has a screen showing a film on loop). We're very open to the idea of pop-ups, store takeovers, movie launches.  The idea that the store is different each time you visit."

For byWalski PR enquiries contact press@coffinoncake.com