We are very proud to welcome pioneering footwear brand VIVOBAREFOOT to the Coffin on Cake sports and lifestyle PR roster, handling the footwear brand's communications strategy and all UK press and brand enquiries with immediate effect.

Founded in 2003 by Galahad Clark, VIVOBAREFOOT have revolutionised the modern footwear market, spearheading barefoot technology and the movement that is fast becoming a blueprint for modern training shoe development. Championed by the world’s leading biomechanics and fitness experts and worn by respected journalists and celebrities, VIVOBAREFOOT strive to be the gold standard in footwear – creating shoes that are good for your feet and good for the planet.

Speaking about appointing Coffin on Cake PR, VIVOBAREFOOT’s head of marketing and ecommerce Mark Purdy said: “The three pillars of our company are revolution, innovation and education and Coffin on Cake showed a clear understanding that we don’t just produce market leading, innovative products, but VIVOBAREFOOT educate humans on the biomechanics of natural movement and aren’t afraid to challenge the footwear industry standard.”
Coffin on Cake Director Dean Bennett said, “The VIVOBAREFOOT story and resource is quite incredible and we’re really excited by the communication potential, which ranges from showcasing innovative products to securing hard-hitting editorial backed by hard science. We are very proud to welcome the brand to our Sports and Lifestyle PR roster.”

We will be showcasing the VIVOBAREFOOT collection at our SS’14 Press Days on the 23rd and 24th October 2013 and are now booking press appointments to view the VIVO AW13 range at our PR showroom located in Shoreditch, London.  Contact press@coffinoncake.com to make an appointment.