Print on Print

Pick-up the Observer on Sunday to read what happened when we took the title to visit meet YR and design their own garments live at YR Liberty and YR Topman. Here some images from behind the scenes as we worked with the all-over print specialist to create a matching backdrop to shoot with writer Leah Harper, read excerpts below or the full article online here:

"Followers of fashion will be familiar with the difficulties of creating an individual sense of style selected from off-the-rack collections. For those determined to stay one step ahead of the trend, live garment printing could offer a solution. All-over printing pioneer Yr is currently running pop-ups in Liberty of London and Topman's flagship Oxford Street store, using dye-sublimation techniques to create eye-popping designs in less time than it takes to wade your way through the hordes of Christmas shoppers at Oxford Circus station."

"It's a really exciting way forward for design," says Susan Postlethwaite, director of the MA course in Fashion Futures at the London College of Fashion, "because it means that people can produce things that they really want."
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