Wild at Heart

We placed Wildfang in Fashion trade title, Sportswear International, where CEO and co-founder Emma McIlroy defines the concept and brand ethos.

“We don’t see Wildfang as a retailer, it’s rather a way of life and a tomboy community.”

The interview comes after a feature on Unisex Fashion for women focusing on the increasing influence of menswear on womenswear.

 “Tomboy style has been around for a long time and it will always exist. Generations of women have adopted it, from Marlene Dietrich to Diane Keaton through to current personalities such as Ellen Page and Kristen Stewart. Judging by the reaction of our customers, the Wildfang concept hasn’t come a day too early.

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