The Wildfang Club
The second drop of the Wildfang campaign for the Fall season sees the brand team up with Oregon based female fashion photographer Autumn Northcraft and striking tomboy model Cecilia Doan to create a visually stunning lookbook which brings us deeper into the Fall season.
The use of bold graphic environments created using light and projection, bring the collection to life using the human body and clothing as a blank canvas for graphics and imagery from previous Wildfang campaigns.
The Wildfang family is often described as a cult club, with this in mind the inspiration for the Fall collection is designed around the brands family crest, acting as a seal of their secret society. Super soft sweatshirts and indigo denims have been patched and embroidered with the well-known wolf mascot, which is a modern emblem with a classic appeal.
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