Alpinestars is the world's most visible technical clothing brand within motorsports, with the Astar logo featuring extensively throughout sports including Formula 1, Moto GP and NASCAR, with their products trusted by legends including Travis Pastrana, Danica Patrick, Ken Block and BBC Top Gear's 'The Stig'. Alpinestars' seasonal streetwear collections take influence from their unique motorsports heritage but stand apart from the technical clothing as credible and directional fashion lines.

For three years Alpinestars have trusted Coffin on Cake to position their streetwear collections and publicise the clothing label throughout the UK as a separately driven fashion entity to support their sales development. We consistently place the brands products throughout the UK's leading streetwear, sport and men's consumer titles, both online and print, position their products on a host of influential musicians and high profile celebrities, and utilise the brands team of world-class motorsports stars to build brand and collection kudos. Further to this we offer trade marketing support and supply Alpinestars, their UK sales force and their network of retailers with regular and digestible PR updates to promote brand support, product awareness and in-store sales-person activity.

A snapshot of achieved coverage: