Pull-in created an underwear phenomenon in France when they launched 10 years ago, now the brand boasts 12 global concept stores, more than 1200 retail outlets worldwide, a team of world-class actionsport athletes, a host of celebrity fans and product collaborations with G-chock, New Era, Major League Baseball, Swarovski and DC Comics.

We launched the brand to the UK market in early 2008, working on consistent product placement throughout trade, fashion, core-sports and consumer titles including FHM, Nuts, Company, Drapers and Vice. Alongside this campaign we created and managed a targeted advertising strategy to budget and implemented grass-roots marketing activity alongside mainstream product placement including Pull-in's Movember Charity collaboration, the continued sponsorship of the British Pro Surf Awards and product placement at The Brit Awards and Clothes Show Live events.

Our work has developed the notoriety of the Pull-in brand throughout the UK and continues to do so with regular placements on the UK's leading shopping and fashion pages.

A snapshot of achieved coverage: