Rip Curl

Our work with Rip Curl, The Ultimate Surfing Company, spans the brand's entire offering from their incredible global events and their inspiring roster of world class athletes to their ground-breaking technical and fashion products, and their collaborative and environmental projects.

Our recent work has included publicising the globally mobile Rip Curl Pro Search events, Rip Curl's static World Tour events and the Rip Curl Girls Tour in association with Hawaiian Tropic throughout Europe.

Our ongoing PR campaign of fashion, product and editorial placement for Rip Curl achieves a consistently high level of exposure for the brand throughout leading media titles, focusing on all core, trade, online and consumer media. Our results range from hits in Marie-Claire, FHM, Men's Fitness, The Mail On Sunday and Metro to products featuring on multiple TV shows including BBC Top Gear and The Gadget Show. In just 6 months, from July to December 2010, we have generated more than 230 individual media placements from our office creating over 171 Million Opportunities To See.

A snapshot of achieved coverage:

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