We were tasked by the newly appointed UK distributor of Vision Streetwear to support the trade and consumer sales relaunch of the brand into the UK market.

Drawing on the brands infamous history and unrivalled heritage, and focusing on specific footwear styles and brand stories, we relaunched the brand to the UK's media during our SS'10 Press Open Day, pitching Vision as the next 'must have' street fashion label by capitalising on the then styling shift towards early 90's fashion. As well as securing placement of Vision's products across leading trend blogs and websites we focused our work on the UK's leading men's and street-style consumer media with credible large scale hits in Front magazine, Nuts, Drapers and Zoo and backed up with product placement of Vision's iconic Box logo on key opinion leaders within fashion and music.

Our 4 month launch campaign for Vision Streetwear generated a 45:1 return on investment for our client, generated content for their social media networks and trade sales, developed valuable leverage for the brands UK sales force and paved the way for successful brand development and sales within the UK.

A snapshot of achieved coverage: