We are proud to announce that Yr have appointed Coffin on Cake PR to handle their brand development strategy and communications and media enquiries with immediate effect. The agency will also support Yr’s social media and digital strategy, specifically to publicise and curate the brands current 5 week Boxpark installation and series of related ‘YrTakeover’ events, as well as future brand collaborative partners and general Yr brand development and expansion plans.
Yr, the brainchild of interactive digital specialists Luma whose work includes cutting-edge digital concepts for the likes of Nike, New Era and MTV, have developed the Yr Boxpark installation which will feature interactive touch-pods, and the world’s only live all-over digital printing process, to give designers and the general public the opportunity to create one-off patterns and prints and produce their work onto high-quality garments to take away within minutes.
Speaking about appointing Coffin on Cake, Tim Williams Commercial Director of Yr said; “From all the agencies we met Coffin on Cake’s full service credentials really stood out to us and we feel they are a great fit for the brand, they really understand where we want to take Yr and are helping us to develop our long-term potential.” He continued, “they have already shown a high level of commitment from the get-go and we’re looking forward to a long future with the agency.”
Coffin on Cake Director Dean Bennett said, “The Yr Boxpark installation is a great concept , and working with such a forward thinking digital solutions agency such as Luma is a creative dream come true! They offer a world of possibilities that will be implemented into the Yr brand.”
At their current Boxpark installation, located in Shoreditch, London, Yr will partner with fashion’s most inspiring creators of pattern and imagery to showcase Yr’s love of print. The Yr Boxpark installation will host a series of ‘Yr Takeover’ events, starting from Thursday 8th August, which will inspire individuals to access the #YrTakeover print archives to develop their own designs and access and interact with the #YrTakeover collaborators in an entirely new way.
Yr Boxpark is now open to the public to create their own designs, by uploading their own images and utilizing the Yr print catalogues in-store, as well as being inspired from the nightly digital displays externally facing onto Bethnal Green Road and showcasing themed print inspiration. Follow daily Yr updates via instagram at @YrStore_LDN and news updates via Twitter @YrStore.