Born with the ambition of transforming essential tech accessories into fashion must-haves, Happy Plugs’ range of mobile accessories is carefully designed to follow global fashion trends with the introduction of new colours and products each season. With the brand tagline “What Colour Are You Today?®”, and undeniably Swedish in their core aesthetic, Happy Plugs’ minimalist, clean designs are carried throughout the range, from the styling of each product through to merchandising solutions with bright rainbow shades, simple monochrome and metallics utilised throughout, and cleverly presented minimalist packaging style.
Happy Plugs President and Founder Andreas Vural said, “We’re very excited to be a part of Re Present and to be entering the UK fashion market. Since our launch in 2012 the brand has grown at a staggering rate and we’re now available in 56 countries and more than 5000 stores worldwide.” He continued, “The UK is certainly a key market for us, and we are looking forward to being a part of London Fashion Week alongside other leading Swedish fashion labels.”
Supported by Business Sweden and The Embassy of Sweden, Re Present will showcase Happy Plugs alongside labels including Back by Ann-Sofie Back, Ganni, Patouf, and Rodtnes. Taking place at 64 Lincoln’s Inn Fields in Holborn from Friday 15th February through to Tuesday 18th February, the exhibition will be open to the media and trade buyers.