The long-term appointment will see Coffin on Cake support the global development of Saucony Originals and drive their upcoming brand activations, with a multitude of exclusive collaboration styles planned to be released throughout 2014 and 2015, and the opening of the brands first pop-up store located in Covent Garden, London to coincide with the 2014 London Marathon. Coffin on Cake have been tasked with delivering all creative content and managing brand interactions across all of Saucony Originals social media channels, alongside more traditional PR, creative development of events, targeted gifting strategy and seasonal press days.
Speaking about the appointment of Coffin on Cake, Mark Ash, Saucony Originals Brand Manager EMEA said, “We are very happy to have Coffin on Cake on board, particularly prior to the launch of our Saucony Originals pop-up store on Neal Street in London’s Seven Dials next month. Our brand has a very credible and authentic fan base who are very knowledgeable and brand savvy about the sneaker markets, we’re very glad to have a communications agency on board that understands this and are as respected in those markets as we are.”
Coffin on Cake Director Dean Bennett said, “Saucony Originals is an iconic brand with a rich history and is one of the most respected sneaker labels on the market, with some excellent products already in-store and some very exciting releases in the pipeline, we’re extremely pleased to be supporting the brand with their communications and brand development, and bringing their UK and European strategy in line with their global comms and development.”
The American footwear brand, founded in 1898, has been producing running shoes renowned for their high quality and innovative technical performance since 1968. Utilising classic silhouettes, Saucony Originals brings back authentic running shoes from the brands’ illustrious history for the discerning fashion consumer. With over a century of footwear innovation and expertise, Saucony Originals utilise their authority and history to present an always evolving collection of sneakers across a plethora of archive silhouettes and colourways, with a limited run of Premium styles utilising luxury materials only available at carefully selected independent retailers throughout the year. In 2014 Saucony will continue their series of extremely sought after collaborations beginning in April with an exclusive style developed with national footwear retailer Offspring.Coffin on Cake is now booking press appointments to view the SS14 Saucony Originals range of footwear at their showrooms located on Redchurch Street in Shoreditch, London, and will be showcasing the latest Saucony Originals collection at their upcoming AW14 Press Days in May 2014.
For more information, sample and image requests contact the Saucony Originals team at Coffin on Cake PR, Tel. +44 (0)203 609 5313, and email firstname.lastname@example.org.